As digital keeps on growing its share of total advertising spend, it is crucial for marketing businesses to understand the latest formats while also reaping…
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The ongoing coronavirus outbreak has become the most disrupting event in recent history, changing the world in ways nobody could have guessed. Aside from its…
The recent period has been difficult for everyone as the global outbreak impacts all aspects of life and work. Governments are bracing for sharp contractions…
Novelty has always been the motivation for success in business, however, it has become a necessity for brands that want to achieve success in the…
Modern life is intertwined with social media channels. In such a context, companies must take advantage of these platforms when creating a new ad campaign.…
Companies spend more and more for their digital advertising campaigns. But this budget must be matched by knowledge of the latest formats and ensuring there’s…
Our living memory didn’t register anything as disruptive as the pandemic of 2020. This event changed the world in ways no one could have anticipated.…
When a brand creates a new ad campaign, it can’t ignore social media platforms. This is because these online places became woven into our daily…
Companies realized that advertising in the digital world is both important and quite pricey. It comes as no wonder that sometimes they don’t see a…
In marketing, attracting consumers is easier once marketing teams find the target audience. However, that in itself is a significant challenge, which has made Big…